Innovation is not just about creativity. It is about structure, relevance and results. At YIEDI (Youth Innovation Entrepreneurship Design Institute), innovation is approached as a discipline. It is something that can be taught, measured and implemented. Drawing from decades of practical experience, Jayshree Naidoo, the CEO and cofounder of YIEDI, developed the Seven Step Innovation Management Model as a framework to help organisations shift innovation from an abstract concept into an actionable strategic function.
This model has been adopted by a range of organisations across South Africa, from corporates and municipalities to enterprise development partners, all seeking practical. ways to embed innovation into their operations and culture.
April 24, 2026
